Today's SideDeal10-Pack: Under Project Micro Modal Boxer Briefs
Our Take
- Micro-modal construction is apparently super soft and eco-friendly
- Quick-release fly, supportive “dugout pouch,” and a no-roll waistband
- Moisture wicking with “Temperature control technology”
- Available in Small thru XXL (See Size Chart)
- Are they available in Georgia Red: Yes! (Though, maybe not here)
Your New Favorite (Maybe)
You know what I love? My jeans. No, they’re nothing too special. They’re not designer, nor are they particularly cheap. But they look nice and feel comfortable.
And, moreover, they remain extremely consistent.
If a pair wears down, and I need to buy a new one, I feel no dread at the prospect. All I must do is go to a store, find the brand’s display, and find my cut in my size. Do I try them on? Yes. But more to make sure the color/wash looks okay than to check the fit or cut. Because that fit? And that cut? They almost never change.
It’s one of the great examples of two-way loyalty: I remain loyal to the brand, and they remain loyal to me by following the dictum about those things that ain’t broke.
If only other brands could see the benefit of this!
But no, when it comes to all things wearable, the people who make them have a tinkering addiction.
Oh, let’s do a redesign on this running shoe. Yes, we make the most utilitarian footwear in the world: something for which looking cool is a distant second place in terms of importance when compared to, say, safely and comfortably cradling the foot as it plods along for long distances. But let’s try to expand our customer base and, in the process, alienate those who trusted us to deliver what they needed.
Or…
Okay, so people raved about the last iteration of our earbuds. But, gosh, they looked a tad bit clunky, didn’t they? Let’s overhaul the shape so that the next version is sleeker. In fact, let’s make them so sleek that they slide effortlessly out of the ear canals of those who came to associate our name with a good seal and great comfort.
But perhaps the worst thing I’ve encountered? My boxer briefs.
A few years ago, I happened upon an easily available variety that fit comfortably and didn’t ride. So, when that set needed replacing, I bought the same variety again… and found changes had been made. In fact, each successive pack I’ve purchased has been slightly different–and distinctly less comfortable–than the last.
So, what does this have to do with today’s sale?
Well, we’re selling 10-packs of these boxer briefs. On the one hand, that might seem a bit risky if you’ve never worn them before. On the other hand, if you love them, you’ll be happy that you got a bunch of them rather than, say, 3 pairs, because, again, these brands simply CANNOT be trusted.
And who knows, we might offer them again, allowing you to stock up even further!
Maybe.
On second thought, perhaps we’re not the ones to be lamenting how some companies lack consistency…
