Sleep Tight

A white noise machine for your baby? That also provides soothing light? And it’s wi-fi enabled, so you can adjust the settings to your kiddo’s exact liking and connect to an optional subscription service replete with lullabies and bedtime stories?

Sounds soothing!

And by all accounts, it is. On Walmart’s site, it gets a very nice 4.5 out of 5 based on over 8,000 ratings.

And yet…

The user-submitted photos over there showing this thing in action (if you can describe a light being on as ‘in action’) can look pretty friggin’ spooky!

Which is why, today, we’re ranking four Walmart review photos based on their creepiness:

A toy that comes to life and makes terrifying mischief is a horror trope as old as time. But this photo isn’t giving those vibes. The light is warm, and Big Bird’s eyes are too sweet.

Creepiness rating: 2/10

So, this is a pretty great product photo. The potential for scares really comes down to the viewer’s fear of the unknown. Maybe you see the absolute darkness beyond the light as teeming with monsters. Or maybe you see it as the perfect visual representation of emptiness. Due to this variance, our rating can’t be too high.

Creepiness rating: 5/10

So, the color here leans closer to red, which automatically ups the fright factor. But really, it’s the angle; it’s giving us monster’s-eye-view vibes. Pretty creepy, in our opinion.

Creepiness rating: 8/10

Is there a 3-horned creature blocking the light? Or is a strange orb emerging from behind something? Either way, no thanks!

Creepiness rating: 10/10

But just to be clear, we’re rating the creepiness of the photos here. Not the product itself, which is, by all accounts, the opposite of creepy.